#16115 | 2020-03-16 Stockholm, Sweden

Lifecycle Coordinator, gaming

For a client within gaming we are looking for a Lifecycle Coordinator.

The team you will belong to has a primary goal: to motivate players to engage with the client by delivering content against key moments in the player’s journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools to deliver highly personalized messages, at scale. The team strategically delivers enterprise-wide solutions that allow for omnichannel messaging and power new digital business models.

Job Description:
The Lifecycle Coordinator will play a hybrid role on the Analytics & Insights (team by working with the Lifecycle Strategy team to design cohesive and seamless messaging player journeys, enabling multiple channels, such as email, in-game, web and mobile, to work together to personalize a player’s experience across the clients Network. The Lifecycle Coordinator will also work with teams to traffic and program all the campaigns created in the appropriate in-game real estate designated.

Responsibilities of this role include:
  • Program in-game campaigns through in-house programming tool
  • Ensure that campaigns are launched on time, that campaign performance is adequately monitored, and any performance issues are communicated to Lifecycle Strategy and Studio teams
  • Debug and troubleshoot issues with campaign delivery, performance, and discrepancies
  • Coordinate with internal teams to resolve programming discrepancies
  • Work with the current manager to achieve and maintain low error rates. Put measures in place to prevent future errors
  • Continually work to improve working practices to ensure efficient tracking and best-in-class delivery
  • Work with Lifecycle Strategy team to define when, where and what content our clients players see at critical moments in their personal progression, across Dynamic OmniChannel Messaging channels
  • Support the team by coming up with ways to increase the lifetime value of our players
  • Execute on strategies that guide how game teams take advantage of the personalization tech and tools available and for reaching cohorts and player segments based on business goals of assigned channels
  • Manage content briefs, content calendar and reporting
  • Follow content, social, and digital trends and best practices within and outside the gaming industry

Desired Skills and Experience:
  • 2-3 years of experience in CRM, engagement/lifecycle marketing, MarTech or system automation that can include one of the following:
  • Digital channel, including email
  • Database-driven marketing
  • Subscription services
  • Minimum 1 year of digital advertising operations experience, including campaign programming and delivery
  • Experience working with Content Management Systems (CMS)
  • Experience troubleshooting and using related tools, such as Google Publisher Console (Google Tag Manager, Google Analytics)
  • Strategic thinker, with the ability to clearly articulate vision and implement plans
  • Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love
  • Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced environment
  • Excellent oral and written communication skills
  • Proficient with Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.)
  • Bachelor’s Degree or equivalent experience required. Degree in Marketing, Communications, Business or Economics is preferred
  • Good understanding of HD, mobile, PC gaming and subscriptions
  • Highly curious and eager to learn

Start: May or June
Duration: 12 months
Work location: Stockholm, Sweden
Requirements: Min. 5 years of professional IT experience.
Job type: Freelance

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